At Zulily, email marketing is a done a little differently than most places. This email gets delivered every morning, showing the customer the most relevant content and is the biggest driver to the site. It was a high priority to maintain a high open and click through rate, while providing a better user experience for the customer.

There are multiple emails that get deployed everyday, so it was important to create an efficient workflow for the design and email team, so I created an email templated system to highlight events and various programs. The email specialists can easily customize the emails with minimal code and effort. This allowed them to send emails out quickly and effectively, while making small tweaks that had high impact.

Another email touchpoint are trigger emails. These emails get sent after a customer interacts with the site. I took ownership of this channel on the lifecycle marketing design team and created most of the trigger emails. This was the most systematic group of emails that needed to work together as a family, feel branded and really focus on the user experience more than anything.